A vinyl record carved with the beauty of theArab World landscapes.
To launch Billboard in the MENA market, we wanted to blend with the Arab culture seamlessly. Through research, we identified that most Arab identities are based on the existing relationship between people and their land. So, we immersed ourselves in the beauty of the local landscapes and noticed the similarity between its valleys and the vinyl record when looking through a microscope. So we wondered, what if we could put this valley to spin on a turntable and listen to its sound? That's what we did.